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MattJHarrison The Trade Show Specialist logo Trade Show Specialist

Fort worth motorplex firestone indy car race AAA

13th June 2011 | | News

Drivers start your engines and attend this weekends race at Fort Worth’s Texas Motor Speedway. If you made it to themotorplex firestone indy car race you might have been one of the lucky 50 who received a meet and greet with AAA (American Automobile Association) Helio Castroneves (Dancing with the stars).

Goal/ Objective:

To activate the AAA partnership with the Fort worth motherplex firestone indy car race by providing advertising and marketing support in addition to offering consumers incentives to join the AAA Auto Club service. Some of the incentives included chill towels, electric mister fans, bags. We also had a pit crew competition for consumers to participate in.

Strategy:

  • AAA Show Your Card and beat the line
    Members show your card to our AAA survey group and just answer a couple of questions will receive some AMAZING gifts.
  • AAA Road Service Shuttles. 
    AAA sponsors the Fort Worth Motorplex and is giving all Texas consumers a chance to win free nascar tickets.

Results:

  • All 7 BA’s surpassed the goal for surveys!
  • AAA was able to interact with 80% of all consumers at the race.
  • Over 65% of all consumers head to the race before it starts. This provides AAA with an opportunity to interact directly with consumers to promote their auto club services.

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