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MattJHarrison The Trade Show Specialist logo Trade Show Specialist

Bacardi Road show

2nd June 2011 | | News

Client: Bacardi USA

Project: Bacardi Road Show

Market: Dallas, TX

Models: There were 24 Models hired for this event.

Synopsis: All models were hired and trained to promote Bicardi’s new flavors at the Bacardi Roadshow. Each model was assigned a different role in the 4 different booths. This event was closed to the public and only open to liquor distributors and Restaurant owners.

Action: Models worked hand in hand with Bacardi USA to provide highly trained Bacardi Models to drive awareness and sales of Bacardi drinks. Models educated the distributors and restaurant owners on how to make Bicardi’s new drinks and show them fun games they can get consumers to participate in.

Results: The models left all the attendees with new information about Bicardi, new ideas to help promote the sale of Bicardi in their business, and some very cool prizes.


moses 5:10 am - 9th June:

i know this picture, are you in relation to “method models” ?

admin 5:29 am - 9th June:

Yes, that is one of the companies I work with. How did you find out about my site?

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